There is a worldwide misconception that the LCD TV and the plasma TV are the same thing, however, this is not the case. Both these devices differ a lot from each other. In fact, the situation now has become more conducive to the former product with it not only surpassing the expectations of customers but also churning up record figures of profits.The traditional television works using CRTs or cathode ray tubes. Contrary to this, an LCD TV functions on the principle of liquid crystal display using either < br/>1.CCFL (Cold Cathode Fluorescent lamps)< br/>2.White or colored LEDs. There are many parameters which can be considered for giving an in-depth illustration of the success of companies selling LCD TVs. < br/>However, the customer base is the most effective one among all those parameters.The demand for this product when compared to Plasma Televisions and Rear Projection televisions is not only a massive one but it is in fact one which is on a continuous rise.Hence, the customer base of an LCD TV (irrespective of the company that has made it) is quite an impressive one. All the major companies which this device as one of the entries in their product list are cashing in on the above quoted fact.Therefore, the product sector of LCD televisions is one that is turning into one of the major performers in terms of earning revenue. The competition among the companies is, therefore, intense. This results in a surge in R&D efforts undertaken by the R&D departments of the companies that make these televisions. It is the customer who gets benefited in the end by having a pool of options with many of them being fantastic ones. He is, therefore, liable to face a problem while being involved in a purchase of a TV. However, this is a problem which has been given the death sentence with the emergence of shopping websites. These websites along with their arsenal of shopping concepts like social shopping etc. are turning out to be effective means for getting rid of those confusions and dilemmas.The above quoted development has led to an increase in the popularity of the websites. Another corresponding development that has taken place is nothing but an increase in the number of online transactions (all those which involve the act of buying products).This can be understood when one considers the impact of the concepts. For example, the concept of social shopping has given an extremely reliable tool to customers for < br/>1.Acquiring information about the products that they wish to buy< br/>2.Getting answers to their queries regarding different products< br/>3. Talking to buyers using chatting applications and, therefore, having a real time perception of the products that are present on the website. There have been many developments in the technologies that are used for creating LCD televisions. < br/>Therefore, every day, one can see new and advanced versions of these products being displayed on some website or other. The Indian customer is one who is now becoming more in tune with shopping online and, therefore, online shopping in India is certainly on the rise. He is now more comfortable with shopping online and this is prevalent when one sees the business being done by all the shopping websites that are there in India today. This is an event which is leading to many corresponding outcomes and one of them has been the viewing of the online shopping sector as a lucrative one. Therefore, customers nowadays are getting more and more options when it comes to buying an LCD television. This dynamic abundance of supply is, therefore, coming to terms with the ever increasing demand for these products and that too globally. LCD TVs are, therefore, becoming into products which are witnessing nothing but an increase in their demand and with shopping websites now being present, they are also being sold in huge numbers all over the world.